KELLY (including the sling)

TARA BAGS was founded in 2010 in Tasikmalaya as a handcrafted accessories business blending traditional embroidery and weaving techniques. The product line includes embroidered leather bags, tote bags, sling bags, and wallets—all featuring floral motifs and vibrant color combinations aligned with current trends. Its unique selling points are bespoke hand embroidery combined with high-quality leather, delivering a premium and exclusive aesthetic. Marketed through online platforms and local outlets, TARA BAGS appeals to middle-class consumers and export markets, excelling in trendy design, material integrity, and authentic craftsmanship.