Mustofa Ibu Emi
Net Weight: 100
Material Content: Potatoes, shallots, garlic, sodium glutamate, sugar, salt
Variant / Flavor: Original, Spicy, Anchovies, Onion Chicken, Savory, Chilli Green Anchovies, Spicy Shrimp
Mustofa Ibu Emi is a potato snack that is sliced in the shape of a matchstick and seasoned with balado seasoning. The uniqueness of Ibu Emi's product lies in the natural toppings that contain protein, such as real chicken pieces in the Chicken Onion flavor, real shrimp pieces in the Spicy Shrimp flavor, and Medan anchovies in the Anchovy Peanut & Green Chili flavor.
MSME Profile
Mustofa Ibu Emi is the flagship brand of PT. Andreyansah Cipta Karya, operating in the food industry. It was founded in 2014 by Emi Sopyanti, a housewife with a passion for cooking. Seeing a market opportunity, Mrs. Emi began producing and marketing kentang mustofa (crispy spiced potato sticks) through social media. Using selected potatoes, natural spices (without artificial flavor enhancers), a hygienic process, long-lasting crisp texture, and protein toppings such as real chicken, shrimp, and anchovies, the brand offers a unique, healthy, and innovative snack for both local and online markets. Positive responses motivated Mrs. Emi to grow Mustofa Ibu Emi with a mission to deliver high-quality and innovative products.