Karya Kreatif Indonesia at a Glance

Bank Indonesia presents Karya Kreatif Indonesia (KKI) 2025, a flagship annual event that serves as a strategic platform for the development of Indonesia’s micro, small, and medium enterprises (MSMEs). Organized through synergy and collaboration with 24 ministries/agencies and various related stakeholders, KKI 2025 carries the spirit of economic transformation by strengthening an inclusive, innovative, and adaptive MSME ecosystem.

Key Initiatives of KKI 2025

Gebyar – Increased MSME participation in promotions, both offline (43.08%) and online (47.4%). Export and financing participation rose by 37.9% and 52.7% respectively, while the number of events grew by 65%.

Synergy in Motion – Concrete collaboration with 24 ministries/agencies through joint activation stages and interactive spaces connecting MSMEs with strategic programs such as intellectual property rights, halal certification, SNI standards, and more.

Tech Meets Trend – Driving MSME digital transformation via the use of Point of Sale (PoS) systems, partnerships with Shopee and PaDi UMKM, and leveraging AI, community affiliate marketing, and CGI for digital promotion.

Next Gen Market – Expanding MSME reach to younger generations through ready-to-wear fashion zones and collaboration with young designers from across the country.

Inclusive Growth, Green Transformation – Promoting inclusivity by engaging disabled talents, introducing green installation areas, and providing the Green Calculator Experience for carbon emission awareness.

Level Up Business Matching – Facilitating business matching between MSMEs and export partners, involving 14 ministries/agencies and IKBI in green financing, and strengthening supply chains with aggregators and industries.

KKI 2025 is designed not only as a platform to showcase MSME products, but also to serve as a space for digital acceleration, public education, and recognition of innovation. This year’s event carries the grand theme:
“Synergy and Innovation: The Key to Strengthening MSMEs as the Driving Force of Sustainable Economy.”

KKI 2025 spotlights the East Nusa Tenggara (NTT) region as its thematic focus — a region rich in cultural heritage, local creativity, and artisanal excellence, now further empowered through digital and innovative approaches.

#KalalaMareda: The Meaning Behind the Spirit of KKI 2025

The official hashtag #KalalaMareda symbolizes the collective spirit of Indonesian MSMEs. Derived from the Sumba language (NTT):

Kalala means united or togetherness.

Mareda means to create or to work creatively.

Thus, KalalaMareda reflects the spirit of "creating in togetherness," aligned with KKI’s mission to foster collaboration among MSMEs, the government, private sector, and the wider community.

KKI 2025 Highlights

The event will feature various engaging activities, including:

Thematic seminars and talk shows,

Creative showcases by local talents,

Exhibitions of digital innovation and MSME excellence.

KKI 2025 reaffirms Bank Indonesia’s commitment to empowering MSMEs as a vital force for inclusive and sustainable national growth.